Twitter announced Wednesday that it is launching its polling feature to all users. Up till now this feature has been open to a limited number of users but in the coming days will be a part of the full user experience.
Twitter polls will allow users to weigh in on things they have an opinion about. Todd Sherman, Product Manager at Twitter, says that polls are, "a new way to engage with Twitter's massive audience and understand exactly what people think. For those participating, its a very easy way to make your voice heard."
A large part of Twitter's value to consumers is in the ability to share thoughts about any subject with other people who they may not have otherwise been able to connect. Polling will simplify this process for those users who want an answer but whose goal isn't to necessarily make a more personal connection.
While the potential benefit of polling is only as big as your Twitterverse (meaning that only those you are already connected with can vote) it does offer companies a very unique opportunity to engage with their customers.
Will you be using Polls on Twitter? Share your thoughts in the comments.